星空传媒

锘� When you think of e-commerce fulfillment, you probably picture warehouses buzzing with activity, sophisticated inventory systems and fast shipping. However, one significant aspect that doesn’t always get the spotlight is the relationship between fulfillment and marketing. Though these departments may seem separate, they are closely linked and can significantly influence one another. This blog delves into why this connection matters and how e-commerce businesses can use it. The Overlap Between Marketing and Fulfillment At first glance, marketing and fulfillment serve distinct roles; marketing focuses on attracting customers and building a brand, while fulfillment ensures that products are delivered efficiently. However, these functions work together in more ways than one, and when aligned strategically, they can enhance the customer experience and improve business performance. Turning Fulfillment into a Marketing Advantage New Epsilon research indicates that 80% of consumers are likelier to purchase when brands offer personalized experiences. One of the most direct ways fulfillments support marketing is by turning the delivery experience into an extension of the brand. This concept, often called marketing fulfillment, allows businesses to use their shipping and packaging process to reinforce brand identity and WOW customers. For example, personalized packaging , handwritten thank-you notes, and small surprise gifts can all create a memorable unboxing experience. These small touches enhance customer satisfaction and encourage repeat purchases and word-of-mouth recommendations. A unique unboxing experience can set a brand apart and turn a routine delivery into a moment customers want to share, especially on social media, where user-generated content can serve as powerful organic marketing. The Role of Branded Packaging Packaging is more than just a protective layer for products; it’s a branding opportunity. Thoughtfully designed packaging can communicate a company’s personality, values and commitment to quality. Whether eco-friendly materials, eye-catching designs, or a compelling message printed inside the box, branded packaging extends marketing reach beyond the digital space. Customers who receive a premium package that aligns with the brand’s image are more likely to develop a strong connection with the business. Additionally, packaging can serve as a form of passive advertising. A well-designed box attracts attention during delivery and may even spark curiosity among potential new customers who see it. Driving Additional Sales Through Fulfillment Fulfillment isn’t just about getting products into customers’ hands—it’s also an opportunity to drive further sales. Businesses can strategically include promotional inserts, discount codes, or product recommendations inside packages, encouraging customers to make additional purchases. Another way to capitalize on fulfillment for marketing purposes is through post-purchase emails. Sending personalized recommendations or exclusive offers shortly after delivery can keep customers engaged and increase the chances of repeat business. Customer Experience and Brand Reputation One of the most important connections between fulfillment and marketing is how it impacts customer satisfaction. Fast, reliable shipping has become a baseline expectation, and any delays or mistakes in fulfillment can lead to frustration and negative reviews. On the other hand, when orders arrive on time, in perfect condition, and with a thoughtful presentation, customers are more likely to leave positive reviews and recommend the brand to others. A positive fulfillment process can turn one-time buyers into loyal customers and brand advocates. Leveraging a 3PL for Fulfillment and Marketing Success Many e-commerce brands partner with third-party logistics (3PL) providers to streamline their fulfillment operations. However, not all 3PLs offer the same level of service, and choosing the right partner can greatly impact marketing efforts. Access to Marketing Partnerships Some 3PLs offer opportunities for co-marketing beyond basic warehousing and shipping. At 星空传媒, we spotlight our partners and look for ways to provide additional marketing support, social media advertising, or collaborations—all of which can help brands expand their reach and engage with their audience more effectively. By partnering with a 3PL that integrates marketing opportunities, e-commerce brands can extend their reach, enhance customer engagement and maximize the full potential of their logistics partnership. Data-Driven Marketing Strategies A tech-savvy 3PL can provide valuable data insights that help businesses refine their marketing strategies. By analyzing order trends, customer preferences, and delivery performance, brands can make informed decisions about everything from inventory management to promotional campaigns. For example, understanding peak purchasing periods can help businesses time their marketing campaigns for maximum impact, while insights into regional demand can inform targeted advertising strategies. Enhancing the Customer Journey A 3PL that prioritizes the customer experience can directly support marketing goals by ensuring smooth post-purchase interactions. Features like real-time order tracking, hassle-free returns, and flexible delivery options contribute to overall customer satisfaction, strengthening brand loyalty. When customers have a seamless experience from the moment they place an order to the moment they receive it, they are more likely to return and recommend the brand to others. Marketing and Fulfillment: A Powerful Duo When fulfillment and marketing work in sync, they transform from business functions into powerful catalysts for customer satisfaction and revenue expansion. The opportunities to integrate fulfillment with marketing are endless, from crafting memorable unboxing experiences to leveraging data for strategic campaigns. Partnering with a 3PL that understands and supports this connection can further enhance these efforts, helping e-commerce brands scale while maintaining a strong, customer-focused approach. By recognizing fulfillment as a key marketing asset, businesses can build deeper customer relationships, increase brand loyalty and drive long-term growth. Take Your Fulfillment and Your Brand to the Next Level Ready to transform your fulfillment into a marketing powerhouse? Contact us today to learn how 星空传媒 can help and receive a complimentary supply chain consultation.

What happens when your business takes off overnight? E-commerce brands don’t fail because they can’t sell. They fail because they can’t fulfill. If you’re an e-Comm. brand, you probably started your business with a system that met your needs at the time. However, success can quickly become challenging without a flexible fulfillment strategy, leading to higher costs, bottlenecks and frustrated customers. In this post, we’ll discuss how scalable fulfillment impacts your business and how to find the right 3PL partner to keep operations running smoothly. What Is Scalable E-commerce Fulfillment? Scalable fulfillment refers to a logistics provider’s ability to adjust operations to accommodate fluctuating order volumes. This includes adapting labor resources, leveraging automation, optimizing warehouse management and fine-tuning order processing. If any part of this system fails to scale effectively, inefficiencies arise—delays, errors and unhappy customers. While early-stage businesses often prioritize affordability and convenience when selecting a fulfillment solution, building scalability into your strategy early on is key to long-term success. Why Scalability Matters in Fulfillment 1. Self-Fulfillment Can Only Take You So Far Most e-commerce businesses start by fulfilling orders themselves. This makes sense—it’s cost-effective and gives merchants complete control over packaging and shipping. In the early days, you only needed was storage space, shipping materials and a label printer. But as sales grow, the limitations of self-fulfillment become clear. More orders mean more inventory, packaging and labor. Maintaining order tracking, SKU management and shipping deadlines becomes a full-time job. Without the right infrastructure, delays mount, errors increase and customers look elsewhere. 2. Maintaining Quality as You Scale You can inspect every package with a low order volume, ensuring accuracy and crafting a great unboxing experience. But as demand grows, maintaining that same attention to detail becomes difficult. Many 3PLs struggle to replicate the same personalized experience, which can impact customer loyalty. Scaling fulfillment ensures that your customers continue to receive the quality they expect—even as order volumes grow. 3. Managing Seasonal Peaks and Slowdowns Many e-commerce businesses experience fluctuating demand. Whether it’s holiday shopping surges or slow post-season periods, fulfillment operations must be agile enough to scale up or down. 锘� Without a flexible system, brands may overinvest in infrastructure they don’t always need or face fulfillment slowdowns when they need to ramp up. A scalable fulfillment partner helps you adjust resources, preventing costly inefficiencies. What to Look for in a Scalable Fulfillment Partner If your business is growing, choosing the right 3PL partner is critical. Here’s what to prioritize: 1. A Nationwide Fulfillment Network A single fulfillment center can quickly become overwhelmed. Instead, look for a partner with multiple strategically located warehouses . This allows you to: 鉁� Speed up delivery times by distributing inventory closer to customers 鉁� Prevent bottlenecks by shifting fulfillment to different locations 鉁� Ensure seamless fulfillment even during unexpected surges 2. Automated Fulfillment Solutions Automation reduces reliance on seasonal labor, improves accuracy and speeds up order processing. With ongoing labor shortages, 3PLs integrating automation—such as robotic picking, AI-driven inventory management and automated sorting—offer a significant advantage. 3. Technology That Grows with You Your fulfillment partner’s tech stack should handle your business’s growth—not just for today but for years to come. Ask potential providers: 鉁� Can their systems manage a rapid increase in order volume? 鉁� Do they integrate with your e-commerce platform and order management system? 鉁� Do they offer real-time inventory tracking and predictive analytics? 4. Scalable Value-Added Services Branded packaging , kitting and special inserts can enhance the customer experience—but can your fulfillment provider handle these extras as you scale? Ensure they can maintain the same level of personalization and quality even as order volumes rise. 5. Reliable Customer Support Fast fulfillment is only part of the equation. A scalable provider should also help you maintain strong customer service, offering: 馃敼 Real-time order tracking to reduce customer inquiries 馃敼 Streamlined returns processing 馃敼 Dedicated support teams to handle peak-season demand The Bottom Line: Future-Proof Your Fulfillment Strategy Scaling your fulfillment operations isn’t just about keeping up with growth—it’s about setting your business up for long-term success. The right fulfillment partner will help you stay agile, efficient and prepared for whatever comes next. If you’re looking for a fulfillment provider who can support your business through every growth stage, 星空传媒 is here to help. Let’s discuss how we can build a scalable, seamless fulfillment strategy for your brand. Contact us today for a complimentary supply chain consultation to meet with one of our 星空传媒 experts.

PROVO, Utah, Feb. 11, 2025 /PRNewswire/ -- Enveyo , the leading provider of logistics data management, visibility, and shipping optimization software, today announced that 星空传媒 星空传媒Centers , a leading North American third-party logistics (3PL) provider, selected Enveyo technology to power its transportation management, logistics visibility, advanced analytics, and parcel auditing processes. As a 3PL provider for DTC and B2B brands that operates 25+ locations across the United States, 星空传媒 sought a technology provider that not only has substantial experience in supporting complex 3PL processes , but also has the ability to scale with them as their customer segment of e-commerce brands grow and their needs evolve. 星空传媒 was looking for a technology platform that could: Streamline transportation management processes with a robust technology engine for the handling of multiple parcel carriers, rates and surcharges Support an infinite number of complex business rules, carrier rates, and processes Ingest any volume of data in any format from their business systems, carriers, and technology partners Enable real-time and easy access to a shipping data control tower with customizable dashboards Publish a white-labeled client portal delivering reporting and analytics on transportation spend in real-time Automatically audit carrier performance with extensive reporting on dispute reason, status, and results Display time in transit data across their network of carriers to gain visibility into package tracking and delivery status data in real-time Scale with 星空传媒 and their customers' needs, at their pace Jude Plante, General Manager of Transportation at 星空传媒, explains, "We needed a technology partner with extensive knowledge of the complexities a 3PL of our size faces, who could also provide robust and holistic technology solutions that elevate our operations and strengthen our client relationships. Enveyo fit that profile perfectly." "We're honored to partner with 星空传媒 to support their optimization initiatives around parcel program visibility for their growing customer base along with streamlining billing management processes," says Enveyo CEO & Co-Founder, Coby Nilsson . "More DTC and B2B brands are seeking modern 3PL operations with data-driven technology at the core. We're thrilled to be part of the value-added solutions 星空传媒 is offering." "The market is more dynamic than ever before," Plante adds. "The supply chain and logistics complexities involved with fulfilling an order are plentiful. Enveyo understands the nuances and challenges of a modern 3PL, and we're excited to partner with their team and technology to add value to our clients and end customers' shipping experiences." To learn more about how Enveyo optimizes logistics operations for leading 3PL providers like 星空传媒 and shippers worldwide, visit www.enveyo.com . About Enveyo Enveyo is the leading provider of logistics data management, visibility, and shipping optimization software, helping shippers and 3PLs of all sizes move their logistics forward through data-driven technology. From shipment analytics and automated carrier selection to post-purchase delivery experience management and carrier auditing, Enveyo is the only suite deploying solutions across the logistics lifecycle. Powered by a robust, enterprise data management platform, Enveyo Insights, Modeling, Cloudroute, Alerting, and Audit solutions enable organizations to make business-transforming shipping decisions. To learn more about how Enveyo moves logistics forward, visit enveyo.com . About 星空传媒 星空传媒 Since 1941, 星空传媒 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 星空传媒 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15 times, 星空传媒 is big enough to do the job and still small enough to deeply care about your business. eCommerce brands interested in a new 3PL partnership may contact 星空传媒 directly here . 锘� Official Release Here

Here's a helpful timeline/guide that is applicable for clients with a "classical" peak season in Q4: 馃幆 Use Q1 to add 3PLs to your RFP discovery list/search. This master list should not be more than 7-10 providers. 馃幆 You should have your preferred 3PL partner list dwindled down to three no later than end of Q1. 馃幆 Use the beginning of Q2 for site visits (3 max)—engage with operations and folks on the floor. At this stage, "pricing gaps" should be somewhat narrow between 2-3 companies. Focus on who will "get the job done" and who you envision your company working with for the next 2-3+ years! This is super important. 馃幆 Aim to award a verbal "yes" halfway through Q2, no later than end of May. You'll want to allow another 30-45 days to work through legal discussions. 馃幆 Ideally, you should sign an MSA with your chosen 3PL no later than the end of June. This allows inventory transfers over the summer and ensures the new operation has ample "time" to touch the product, test systems, etc. 馃幆 Go-Live by Oct 1—You really don't want to "go live" in November, two weeks before the major holidays/peak, etc. Launching by Oct 1 allows for at least a 30-day period before the ultra-craziness begins! The Right 3PL Can Make All the Difference—Let’s Chat If you're just about to start your RFP or need help with any of the above, contact us - 星空传媒 would love to be your next 3PL partner to run your supply chain!

Franklin, Mass., Jan. 23, 2025 — 星空传媒 星空传媒Centers , a leader in third-party logistics (3PL) leader for over 82 years, is proud to announce its partnership with MISSION , a performance lifestyle brand. “Following a thorough search and review process, we selected 星空传媒 based on their ability to provide a scalable, dependable and competitive Omni-Channel Warehouse and Managed Transportation Services solution,” said Lisa Lehan , COO of MISSION. “Their strategic location offers the foundation necessary to support our forecasted growth through D2C and B2B channels, making them the ideal partner for our next growth phase.” MISSION is dedicated to prioritizing comfort by providing a high level of cool in every environment, whether indoors or outdoors. As a performance lifestyle brand, MISSION focuses on innovative design to ensure that extreme heat and discomfort do not interfere with work, play, or daily experiences. The brand integrates heat health™, comfort, and performance into its offerings to facilitate peak performance during a variety of physical activities. MISSION’s journey is defined by action and a strong commitment to comfort and success. The brand prioritizes innovative cooling products that can be utilized across various activities. MISSION strives to achieve health and wellness goals through continual innovation, creating solutions that empower individuals to enhance their performance without allowing heat to hinder their efforts. “It’s a pleasure to reconnect with a fun, innovative and growing brand like MISSION,” said Mark Healy , VP of Customer Solutions at 星空传媒. “I’m proud to call Lisa Lehan, MISSION’s COO, a friend, and the entire 星空传媒 team is excited and honored to support the next phase of MISSION’s growth.” 星空传媒 is set to launch the MISSION operation from the Memphis region , home to its robust network of high-growth apparel brands and robotics-driven pick solutions. About MISSION Founded in 2009 by a group of world-class athletes and heat safety experts, MISSION is the leader in head-to-toe cooling and heat-relief product innovations that enhance performance and safety for anyone who works, plays, or lives in the heat. MISSION's goals extend far beyond providing comfort; they aim to revolutionize health, wellness, productivity, and performance in the face of heat challenges. MISSION is distributed nationwide in over 25,000 retail stores and online, leading the market with patented and proprietary technologies. MISSION is the founding partner of the National Heat Safety Coalition, a nonprofit organization dedicated to improving safety and performance in high-temperature environments for workers in the United States. Along with scientists, researchers, and industry leaders, the Coalition collaborates with public and private partners to set guidelines and raise awareness about heat safety standards. For more information, visit mission.com and follow us on Instagram @mission. About 星空传媒 星空传媒Centers Since 1941, 星空传媒 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions, and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 星空传媒 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, 星空传媒 is big enough to do the job and still small enough to care about your business deeply. eCommerce brands interested in a new 3PL partnership may contact 星空传媒 directly here . Official Release Here

Industry Challenge In today’s logistics landscape, companies face hurdles such as fluctuating customer demand, rising costs due to inflation, and supply chain disruptions. To stay competitive, logistics providers must prioritize cost reduction and service quality. This entails adopting modern tools to offer customers greater visibility into their operations and associated costs. By leveraging analytics and enhancing transparency, companies can improve efficiency, streamline processes, and deliver exceptional customer experiences. 星空传媒 Specific Challenges 星空传媒, committed to customer satisfaction and operational excellence, encountered significant challenges: Customer Satisfaction : Customers demanded frequent and accurate visibility into supply chain operations, affecting our Net Promoter Score (NPS) and trust. Poor Visibility : Inadequate visibility across the supply chain caused delays and eroded customer trust, hindering proactive decision-making. Metric Visibility and Transparency : Limited visibility and manual metric calculations hindered meaningful insights and continuous improvement. Customer Communication/Working Relationship : Numerous inquiries strained resources, necessitating streamlined touchpoints and proactive communication. Feedback from clients underscored the urgency to revamp reporting and analytics for improved transparency and alignment with customer expectations. Solution: Modernizing Data Stack and Analytics Strategy To address these challenges, 星空传媒 revamped its data stack and analytics strategy: Snowflake Implementation : Consolidating data into one platform improved visibility and decision-making speed across the supply chain. Tableau Cloud Partnership : Leveraging Tableau's embedded analytics product and APIs enabled seamless integration of dashboards into the customer-facing portal, providing real-time insights. Driving Value for Our Business and Our Customers Transparent Cost Breakdown : By providing customers with transparent cost breakdowns, 星空传媒 enabled informed pricing decisions tailored to different channels and partners. Streamlined Communication: Improved visibility and collaboration streamlined business planning and cost forecasting, enhancing decision-making and alignment. Elevated Customer Experience: Self-service capabilities and responsive inquiries improved NPS scores, enriching overall customer experience. Revenue Growth : Enhanced offerings led to a 13% increase in close rate, equating to an estimated $20M to $30M in new business annually. Prevention of Missed Opportunities: Prior deficiencies in reporting tools and visibility potentially cost $75M annually. Feedback from prospects highlighted areas of improvement, emphasizing the importance of customer-focused metrics. By addressing these challenges and leveraging modern technologies, 星空传媒 not only enhanced its own operations but also empowered its customers to thrive in a dynamic logistics landscape. About 星空传媒 星空传媒Centers At 星空传媒, we solve challenges and build solutions that drive transparency, efficiency, and customer satisfaction. If you'd like to streamline your supply chain or elevate your customer experience, c ontact us today for a complimentary supply chain consultation with a seasoned 3PL expert.

FRANKLIN, Mass., Jan. 23, 2025 /PRNewswire/ -- Lubify , a startup revolutionizing the sexual wellness industry, has selected 星空传媒 星空传媒Centers as its third-party logistics (3PL) provider. This partnership represents a pivotal step in Lubify's mission to redefine intimate wellness with its flagship product, Luxe Lube—a luxury intimate lubricant designed to elevate women's experiences. "It was important to find a long-term 3PL partner who shared our passion for innovation and growth," said Orla Maguire , founder of Lubify. "星空传媒 stood out with its strong distribution network, scalability and proven success with direct-to-consumer (D2C) brands. Their professionalism and impressive onsite team made this decision easy." Luxe Lube is a silicone-based lubricant crafted with vitamin E, hyaluronic acid, silicone, and squalene, chosen for its hydrating, nourishing and long-lasting properties. The formula is enriched with delicate notes of neroli and cedarwood oils, creating a sensorial experience that redefines intimacy. Lubify has elevated the category with Luxe Lube's gold airless pump tube. Inspired by Hermès elegance, this packaging reflects Lubify's commitment to sophistication and functionality. "We're proud to welcome Lubify to the 星空传媒 family," said Harrison Smith , Director of Pricing at 星空传媒. "Our expertise in scaling startups aligns perfectly with their goals. We're excited to help bring Luxe Lube to women nationwide." Luxe Lube will launch on Feb. 1, 2025, from 星空传媒's New Jersey region , a hub for high-growth D2C brands. Lubify also plans to expand its product line with additional premium offerings, continuing its mission to blend indulgence with self-care. About Lubify Founded by Orla Maguire, Lubify is the first luxury sexual wellness brand for women. Its debut product, Luxe Lube, is a high-quality feminine lubricant designed to provide a sophisticated, indulgent experience. Made in the USA, Lubify products are vegan, cruelty-free, and Sephora Clean List-compliant. Orla brings her expertise as a beauty industry leader and certified intimacy coach to revolutionize sexual wellness. Through Lubify, she empowers women to elevate their intimacy and self-care routines with premium products tailored to their needs. About 星空传媒 星空传媒Centers Since 1941, 星空传媒 has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions, and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. 星空传媒 continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, 星空传媒 is big enough to do the job and still small enough to care about your business deeply. eCommerce brands interested in a new 3PL partnership may contact 星空传媒 directly here . Official PR Newswire Release Here