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3PL and E-Commerce: 10 B2B Stats
Scott Hothem • August 13, 2014
It’s that time of the year again. The time of year when we see more school buses than cars on the street. The time of year when school zones are bustling with kids and crossing guards as we make our way to work. The time of year when aisles at Wal-Mart and Target are buzzing with parents trying to find those last minute school supplies.
In a growing trend, more parents are skipping the long lines and crowded aisles in favor of ordering online. With the increase in free shipping and second day delivery options, having schools supplies neatly delivered to your doorstep is an attractive option. The shows that 31.7% of consumers shopping for K-12 will shop online this year, compared to 30.8% in 2013. Furthermore, a survey by shows that 70% of those shopping online for school supplies expect to save money.
With something as traditional as school supply shopping moving toward an e-commerce solution, how are business to business companies adjusting to this growing platform? Here are 10 facts, stats and trends that describe the current landscape of B2B e-commerce.
- Digital buyer penetration is at an all-time high and forecasted to grow. research shows that 41.3% of internet users purchased products online in 2013. That number is expected to grow to 47.3% by 2018.
- reveals that 60% of respondents believe that B2B commerce is shifting from offline or in-store to online and self-service.
- The same shows that 97% of B2B retailers currently offer their products online.
- 37% of companies plan on spending a larger portion of their budget online in the next year, according to an Acquity Group .
- Only 13% of companies with budgets of $500 million or more purchase directly from a supplier’s website. 50% of these companies spend at least 90% of their budget online. Third party websites are earning 37% of this business, based on an Acquity Group .
- 97% of retailers believe that mobile commerce initiatives will be important in next 12 months, per 2013 report.
- Acquity’s shows that 30% of companies make a major purchase online 2-4 times each month.
- Internet Retailer and Forrester Research conducted a that shows that 86% of B2B companies surveyed had recently transitioned offline customers online.
- 70% of B2B e-commerce professionals have plans to increase their technology budgets in the coming year, according to .
- 44% of B2B retailers believe that moving customers online can result in more return customers and increased brand loyalty, per .
Much like the growing trend of customers using online shopping services like Amazon, business to business firms are doing the same. The value and efficiency that come from e-commerce platforms not only benefits the consumer’s bottom line, it can increase your revenue as well. A major component of this new online terrain falls directly on logistics. Ramping up your e-commerce efforts will require distribution resources and fulfillment expertise.
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Are you struggling to keep up with order fulfillment for your apparel brand? Or are you just beginning to explore third-party logistics to see if it aligns with your business goals? Either way, this guide is for you. Managing order fulfillment in the apparel industry—online or in physical stores—comes with many challenges. Warehousing, packing, shipping, logistics, returns, tracking and customs clearance require significant time and resources. With limited hours in the day, handling all these aspects yourself can quickly become overwhelming (and that’s probably why you’re here). Hiring additional staff may help, but it also increases operational expenses and can complicate supply chain efficiency. The Solution: Partnering with a Trusted 3PL 星空传媒 星空传媒specializes in handling logistics and fulfillment operations for top apparel retailers and manufacturers. Outsourcing fulfillment to a trusted 3PL partner like 星空传媒 saves costs and enhances efficiency. This guide will break down the key benefits of working with a 3PL provider and how to choose the best one for your needs. 锘� Understanding 3PL in Apparel Fulfillment A 3PL provider manages your inventory’s storage, fulfillment and distribution. This includes warehousing, order picking, packing and shipping. Many 3PLs also handle customer service and returns. Why should you outsource apparel fulfillment instead of managing it in-house? Cost Efficiency – You pay only for processed orders instead of maintaining a full-time logistics team. Improved Fulfillment Processes – Faster, more reliable order fulfillment enhances customer satisfaction. Let’s explore how 3PLs work and why they are game-changers for apparel businesses like yours. How Does a 3PL Work? While 3PL services can support a wide range of industries, here’s how they work specifically for apparel brands: Step 1: Choosing a 3PL Partner Selecting the right 3PL is a critical process. The provider you choose will integrate into your operations and support your long-term growth. Keep in mind that 3PL services differ from freight forwarding or on-demand warehousing. Understanding these differences will help you make a more informed decision. Step 2: Sending Your Inventory Once you’ve chosen a 3PL provider, you’ll send them your inventory for warehousing. This ensures order fulfillment begins as soon as a customer makes a purchase. Step 3: Storing Inventory Your 3PL partner will store your inventory in strategically located warehouses for easy retrieval and shipping. This optimizes fulfillment speed and reduces delivery times. Step 4: Order Picking and Packing When a customer places an order, the fulfillment process begins. The item ordered is retrieved from storage, packed securely and prepared for shipping. Depending on your provider, this process may be managed manually or with advanced inventory software for greater speed and accuracy. Step 5: Shipping After an order is packed, it is shipped to the customer. Some 3PL providers handle shipping directly, while others partner with major carriers. Confirming your 3PL’s shipping capabilities is important before signing a contract. Step 6: Handling Returns Returns are an inevitable part of e-commerce. Many 3PL providers offer reverse logistics solutions to manage returns efficiently and maintain customer satisfaction. Benefits of Using 星空传媒 星空传媒for Apparel Fulfillment Is investing in a 3PL the right move for your business? The answer is YES. Here’s why: 1. Increased Efficiency Managing an apparel business requires focusing on design, marketing and customer engagement. Offloading logistics allows you to concentrate on these core areas without being bogged down by operational details. 2. Cost Savings Maintaining warehouses, shipping fleets and logistics infrastructure can be expensive. 星空传媒 reduces these costs by leveraging existing infrastructure and volume discounts on shipping. Minimizing shipping errors and optimizing order fulfillment can also help reduce costly mistakes and returns. 3. Scalability As your business grows, so do your logistics needs. 星空传媒 currently operates 25+ facilities across the United States. With over 6 million square feet of space specifically designed for warehousing, distribution, transportation and omnichannel eCommerce fulfillment, 星空传媒 will scale your brand to ensure success. 星空传媒 has over 80+ years of 3PL expertise and the resources to scale operations up or down based on demand, allowing you to expand without significant overhead costs. When Should You Consider a 3PL? Not every business needs a 3PL, but if any of the following apply, it may be time to explore outsourcing your logistics: You’re fulfilling 10+ orders per day – Managing fulfillment in-house may become too time-consuming and costly. You’re expanding and scaling operations – A 3PL can simplify shipping and customs management. You need faster shipping options – Two-day shipping has become an industry standard, and 星空传媒 has the infrastructure to meet these expectations efficiently. Choosing the Right 3PL for Your Apparel Business Not all 3PLs are created equally. Some offer broad logistics solutions, while others, like 星空传媒, specialize in apparel and fashion fulfillment. When evaluating providers, consider: Technology Integration – Ensure the 3PL can integrate with your e-commerce platform for real-time inventory tracking and order processing. Warehouse Locations – Choose a provider with fulfillment centers close to your customer base to reduce shipping times and costs. Scalability – The 3PL should be able to accommodate your business growth. Return Management – A provider with strong reverse logistics capabilities will improve your customer experience. 星空传媒 Distribution: Your Trusted 3PL Partner Since 1941 Are you looking for a trusted 3PL partner for your apparel business? 星空传媒 offers personalized fulfillment solutions designed to help you scale and succeed. Contact us today to receive a complimentary supply chain consultation.
If you're an emerging e-commerce brand, you're likely facing one or more of the order fulfillment challenges listed below. This is a sign that your self-fulfillment strategy has outlived its effectiveness and that it's time to partner with an experienced e-commerce fulfillment provider. Selling directly to consumers offers well-known advantages—greater control over the supply chain, stronger customer connections and no intermediaries eating into profits. However, many brands struggle with the obstacles that come with scaling operations. As demand increases, fulfillment complexity grows, making it harder to maintain efficiency and profitability. A third-party logistics (3PL) provider can help solve these challenges. From lowering shipping costs and managing returns to improving customer experience, a 3PL ensures fulfillment runs smoothly, allowing businesses to focus on growth. Below are nine of the biggest e-commerce fulfillment challenges and how partnering with a 3PL can turn them into opportunities. Challenge #1: Scaling Fulfillment Efficiently Rapid growth can strain a brand’s fulfillment process, causing delays and inefficiencies. If fulfillment operations aren’t flexible enough to adjust during peak and slow seasons, costs can quickly get out of control. A 3PL provides scalable warehouse space and workforce solutions, so brands only pay for what they need. This eliminates the risk of high overhead from long-term leases or underutilized storage. Challenge #2: Logistics Taking Too Much Time Fulfilling orders manually may work for small businesses, but logistics can become overwhelming as demand grows. Managing inventory, packing orders and handling returns takes time away from marketing and product development. A 3PL streamlines these processes, allowing brands to focus on strategic growth rather than day-to-day fulfillment tasks. Challenge #3: Last-Mile Delivery Inefficiencies The last mile of delivery is often the most expensive and unpredictable. Traffic delays, inefficient routing and failed delivery attempts can frustrate customers and hurt a brand’s reputation. A 3PL with established carrier partnerships optimizes last-mile delivery, reducing transit times and improving accuracy. Logistics experts also identify inefficiencies, ensuring a smoother delivery experience. Challenge #4: Technology Integration Issues Order fulfillment relies on technology integrations. Without strong connections between an e-commerce platform, order management system and warehouse management system, brands risk inventory mismanagement and delayed shipments. A 3PL with pre-built integrations ensures visibility of real-time inventory and order tracking, preventing costly errors and streamlining operations. Challenge #5: High Shipping Costs Shipping is never truly free. Rising carrier fees, dimensional weight pricing and peak season surcharges make it difficult to offer competitive rates without sacrificing margins. A 3PL provides access to bulk shipping discounts and helps optimize packaging to minimize costs. Strategies like cartonization and carrier diversification reduce shipping expenses without compromising speed. Challenge #6: Maintaining a Strong Brand Experience Adding personal touches like custom packaging or product samples can enhance the unboxing experience, but these extras become harder to scale as order volumes grow. A 3PL with value-added services like kitting and branded packaging ensures a consistent brand experience at scale without slowing down fulfillment. Challenge #7: Managing High-Return Volumes Returns are inevitable in e-commerce. However, handling returns can be challenging, whether due to sizing issues, buyer’s remorse, or fraudulent practices. A 3PL simplifies returns management by integrating with leading platforms and offering self-service return options. Faster processing improves inventory turnover and enhances customer satisfaction. Challenge #8: Choosing the Right Fulfillment Location The location of a fulfillment center affects shipping costs and delivery speed. A facility that works today may become inefficient as customer demand shifts. A 3PL with multiple fulfillment centers provides flexibility, allowing brands to optimize fulfillment based on evolving customer needs. Challenge #9: Keeping Track of Inventory Managing inventory across multiple sales channels can be time-consuming. Without real-time visibility, brands risk stockouts, overstocking and wasted capital. A 3PL with advanced inventory management systems ensures accurate forecasting and efficient stock control, reducing the risk of supply chain disruptions. When to Transition from Self-Fulfillment to a 3PL Many brands start by fulfilling orders in-house for greater control, but this approach becomes less sustainable as order volumes increase. Warehousing, labor and shipping costs rise, and even minor disruptions can impact profitability. A 3PL helps brands scale without logistical headaches. By leveraging industry expertise, advanced technology, and a nationwide fulfillment network, brands can improve efficiency and customer satisfaction while staying focused on growth. Trust 星空传媒 to run your supply chain so you can focus on growing your business. 星空传媒 星空传媒currently operates 25+ facilities across the United States. With over 6 million square feet of space specifically designed for warehousing, distribution, transportation and omnichannel eCommerce fulfillment, 星空传媒 will scale your brand to ensure success. Contact us now for a complimentary supply chain consultation.
