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5 Online Shopping Facts: Leveraging 3PL for Support
Scott Hothem • Mar 14, 2014
It is undeniable that the way consumers are selecting and purchasing products is evolving. In order to satisfy these new demands, keep your brand relevant and continue to advance your business, the way you operate needs to evolve as well. Online shopping from home and mobile devices has drastically changed the expectations of consumers. Not only are younger demographics fitting this trend, but your traditional buyers are moving in this direction also. According to , the 45-64 demographic makes up 40.4% of online shoppers. The importance of how your business handles these changes and embraces an omni-channel operation has never been higher. As technology continues to expand in its capabilities, the conventional methods of fulfillment and logistics are proving increasingly out dated. The specialization required to address these changes can be both expensive and difficult to implement within your organization. Leveraging the services of an experienced, capable third party logistics provider (3PL) can allow you the resources to stay ahead of the curve. Below are 5 facts about on-line shoppers that put this growing element of business into perspective.
- The largest share of online revenue generated in 2012 was from retail shopping websites which totaled $186.2 billion. This number is projected to increase to $361.9 billion by 2016 (). With such a substantial increase in the size of this market expected, utilizing a 3PL can position your business to capitalize on this rapidly growing segment.
- 42% of consumers chose to find a better price online as their reason for purchasing after shopping in a store (). Price points are becoming a bigger consideration for shoppers. Streamlining fulfillment operations and reducing costs can create a competitive advantage with lower prices.
- The number of U.S. digital shoppers is expected to grow from 137 million in 2010 to 175 million by 2016 (). This growing consumer base will also have higher demands as far as fulfillment and delivery options. Your ability to deliver product when and where they desire can create significant new opportunities.
- Half of shoppers say that tracking services for online purchases are essential (). Customers today are avoiding stores and ordering remotely for convenience. A part of that convenience is being able to maintain visibility of their purchase and expect it on a certain date. A 3PL cannot only provide this tracking service, but ensure its accuracy.
- 74% of online shoppers cite having a variety of shipping options available as a key to overall satisfaction (). Does your organization currently have the capability to offer a variety of shipping options? And are these options affordable for the consumer while making sense for your bottom line? The efficiencies and expertise afforded by a 3PL can create a wider variety of shipping methods while also making fiscal sense on both ends of the transaction.
All of these statistics point to a growing variable that cannot be ignored. With the number of existing customers, potential customers, competitors and dollars expanding, you need to be able to position your business to compete. The resources and efficiencies available from a 3PL partner can be specifically geared to face these new challenges and opportunities.
At 星空传媒 星空传媒Centers, we work with our clients to create the best supply chain plan for their business. We embrace visibility and technology to generate ROI and a higher level of service.
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What were your supply chain processes, goals and challenges in 2025? What has worked in the past and what's falling short now? Custom-engineered solutions deliver exactly what your automation process requires. Solutions implemented by 星空传媒's engineering team are tailored to meet your company's unique needs and designed for your long-term objectives. Major benefits of custom engineering include: Quality control Expert advice and guidance Enhanced user experience Resource management Cost reduction Reduced engineering overhead How 星空传媒's custom-engineered solutions enhance efficiency and productivity for clients Every solution we design at 星空传媒 is unique and personalized to meet each client's specific needs. How do we achieve this? We begin by deeply analyzing your data to understand SKU counts, product sizes, movement speed, goals, and peak periods. This insight allows us to create designs tailored to maximize efficiency while keeping costs low. We compare various models, considering options like robotics, pick-and-pass, cluster picking and ASRS (Automated Storage and Retrieval Systems). Each model is assessed for its ability to meet service and quality standards, aiming for optimal cost-effectiveness without compromising timely order fulfillment. Incorporating the latest technologies to stay competitive in the 3PL industry With labor costs rising and peak seasons demanding more, our team stays at the forefront of technology by attending trade shows and collaborating with industry integrators. These efforts keep us up to date with emerging tools that lower costs and improve fulfillment quality. Many clients face high retail peaks, especially during the holiday season, so having flexible, scalable solutions is essential. By leveraging the latest technologies, we offer clients solutions that meet operational demands and reduce costs, ensuring a competitive edge in the dynamic 3PL landscape. A tailored design process to meet each client's specific needs Our design process is data-driven. We start by understanding the client's needs and goals, followed by an in-depth analysis of their outbound orders, item master, dimensions, weights and inbound data. Whether a client has a high SKU variety with shallow stock or a deeper inventory of fewer items, we identify the best-fit solution based on these metrics. Sometimes, multiple solutions are possible, allowing the client to choose the best option with their objectives. Focusing on data and consistent communication ensures each solution is finely tuned to the client's operations. How 星空传媒 overcomes common challenges in creating custom solutions Cost is a significant hurdle in custom solution design. Clients seek the best solution at the lowest cost while maintaining high standards and meeting SLAs. With expenses rising, finding ways to reduce costs without sacrificing quality is essential. We work creatively to cut costs in areas like space and asset usage, aiming to provide sustainable, budget-friendly solutions that meet clients' operational needs. Balancing quality, functionality and budget is challenging but vital to delivering value. The importance of collaboration between the engineering team and other departments Collaboration is central to 星空传媒's approach. The solutions team sits at the intersection of sales and operations. Sales aims to secure new business, while operations needs to run these deals efficiently and profitably. Solutions must balance both interests, creating designs that win clients while being viable for operations to execute. Close cooperation with these teams helps us develop realistic, effective solutions that meet business and operational goals. This collaboration ensures that 星空传媒's solutions are not only effective but also sustainable for the long term. Ensuring scalability and flexibility of engineered solutions to accommodate client growth Scalability is built into our solutions from day one. Many of our clients are rapidly growing startups or e-commerce businesses or have varying demands over time. Our solutions are designed to adapt, with year-one solutions flexible enough to evolve into year-two or year-three solutions, depending on the client's growth and any shifts in business focus, like introducing omnichannel capabilities. By avoiding rigid structures, we provide the flexibility clients need, whether in a multi-client environment or a dedicated setup, to support them as they expand and change. Delivering sustainable success through customized engineering 星空传媒's approach to custom-engineered solutions empowers clients with logistics processes built specifically for their needs. By focusing on data-driven insights, cutting-edge technology, and collaborative design, we create solutions that are effective today and scalable. With a commitment to cost efficiency, quality, and operational flexibility, 星空传媒 partners with clients to optimize their supply chains, address key challenges, and support sustainable success. Through tailored engineering, we're proud to specialize in a competitive advantage for each client we serve. Facing supply chain challenges? Get in touch with us now to explore solutions designed for long-term success.
We all know the holidays are the Super Bowl for e-commerce brands. You've been juggling everything from managing orders and tracking inventory to running operations smoothly. The heat is on (cue the mic). Here's the good news: there's still time to make a few quick adjustments and closeout 2024 with a boost in sales. Here are four last-minute tips to maximize your e-commerce sales this holiday season: 1. Feng-shui your e-commerce store Before making any big money moves, treat the shopping experience on your e-commerce site as if you were walking into a retail store. For example, why do we ( and I mean myself) love shopping at Whole Foods? The shopping experience is organized and fun compared to traditional grocery stores and easy to navigate. Whole Foods brings in billions a year (from me alone) because most consumers don’t mind spending a little extra for convenience. With this tip in mind, type your store’s URL and explore your website as a first-time walk-in. Use a pair of customer lenses to check on: Your website’s loading speed – Online shoppers expect instant results. Make sure your site loads quickly to avoid losing potential customers who won’t wait for a slow page. Your checkout process – Go through the entire order process yourself. Note how long it takes and how simple it feels to complete a purchase. A smooth, quick checkout can make a substantial difference in conversion rates. Site layout and navigation – The easier it is to navigate your store, the better. Top questions to ask yourself: Does your website clearly state what you’re selling? Does it strategically highlight your offers on the homepage? 2. Display your holiday bestsellers Showcasing your bestsellers reduces the customer's overwhelm during the shopping process. Think about how much easier it is to land on a site, and the work is already done for you. There's no need to spend hours researching products when your site can showcase the best sellers. This strategy also avoids abandoned carts. It makes it easier for customers to add items to the cart and follow through to checkout. However, if you’ve recently started your e-commerce business and don’t have a history of seasonal faves, here’s a few top suggestions: Apparel & Footwear – Cozy loungewear sets, beanies, scarves, boots, hoodies, and holiday-themed pajamas. Beauty & Personal Care – Skincare gift sets, holiday make-up palettes, perfume sets and self-care bundles and hair care sets. Electronic & Gadgets – Wireless earbuds and headphones, smart home devices (voice assistants, smart bulbs, thermostats), fitness trackers and smartwatches, portable chargers and power banks, and gaming consoles and accessories. 3. Time's ticking on holiday promos It’s no secret customers are hunting for the best deals and will always gravitate toward retailers offering a bit extra. Here are some promo ideas to try this season: Free shipping – According to research published by CNBC, offering free shipping on returns (a policy offered by Zappos) boosted sales by 357%. Discounts – Shoppers love a good deal. Offer a percentage off or dollar discounts on selected products—it’s up to you! Coupon codes – Promo codes are an easy way to offer discounts. Create a unique code, like “HOLIDAYSALE,” and share it with customers for easy savings. BOGO deals – The classic “2-for-1” deal! The word “free” is a proven motivator, so test it out and see how it works for your business. Bulk discounts – Encourage higher spending with bulk discounts. This strategy can increase your Average Order Value (AOV) by encouraging customers to buy more for less. 4. Capture and convert Ad campaigns are your holiday MVP. Run multiple ad sets to target different audience segments or pursue separate goals. Here are some tips for effective social media ads: Focus on reach and traffic objectives – These options help you reach a broad audience at a lower cost, boosting visibility. Make your ads pop – Simple visuals with strong, clear messaging increase the chances of catching attention and driving clicks. Fine-tune your ad sets – Once your campaigns are live, monitor them. Analyze performance, adjust and see what resonates best with your target audience. A quick email never hurt anybody If you have your customers’ email addresses, you hold one of the most valuable assets in digital marketing. Email is still a powerhouse, delivering an impressive 122% average ROI. Consider sending a newsletter that highlights your holiday promotions and special offers. Keep it simple, visually appealing and direct. Use a strong call to action (CTA) and link directly to your products. 馃挕 星空传媒 ProTip: Don’t forget to target abandoned cart customers! Platforms like Shopify offer apps to automatically send reminders to customers who left items in their carts. It’s a great way to recover potential sales. Host a social media giveaway Giveaways are an excellent way to engage your audience, attract new potential customers and increase sales. Create a holiday-themed bundle or offer a selection of limited-time products as a prize. Ask people to participate by following your account, tagging friends in the comments and sharing your post. Once the contest ends, select a random winner and send them the prize. It’s an easy, interactive and effective strategy to create buzz and drive engagement. Wrap it up It's time to implement these strategies and make the most of the holiday season. Think about which tips best fit your brand and start taking action. Small moves like fine-tuning your ads, sending a well-timed email, or running a fun giveaway can significantly impact your year-end results. Here's to finishing strong and setting yourself up for a great start to 2025! Are you looking for a 3PL partner that gets your e-commerce needs? Contact us now to connect with a seasoned 3PL expert.
One of the most significant rewards of being at 星空传媒 is witnessing the strong partnerships we create with our clients. As a third-generation 3PL provider, we know that trust is the foundation of every client relationship. Our values are rooted in transparency, exceptional service and a strong commitment to accountability. Here’s how we prioritize trust and client satisfaction to build meaningful partnerships that drive long-term success. Transparency as Trust Trust isn’t built by avoiding challenges; it’s built by tackling them together. We believe in transparency, especially when things don’t go perfectly. As an “open book” company, every team member has access to our financials. This openness builds a culture of accountability that we extend to every client's relationship. If a setback occurs, we address it directly, communicate openly and stay focused on resolving it. This commitment strengthens our relationships and shows our clients we’re always dedicated to their success. One-Call Resolution Customer service drives our client retention strategy. We’ve trained over 200 employees in a concept we call “one-call resolution.” This approach means that when a client reaches out, we make it our responsibility to see the issue through to completion. Our clients know that once we take on a concern, we’re accountable until it’s resolved. Our approach goes beyond swift solutions; it’s about prioritizing, respecting, and valuing our clients—deepening loyalty and trust with every interaction. Adaptable Service Our client relationships are unique, and how we handle challenges reflects that individuality. Our open-book management system empowers everyone on the team to take ownership of client relationships. Whether a situation calls for a quick phone call, an in-person meeting, or a tactical solution, we adapt to what’s best for our clients. We listen carefully, address concerns directly and offer solutions that make our clients feel heard. This approach strengthens our performance and builds genuine connections with our clients. Dedicated Support Our focus on personalized service means that our clients have dedicated support staff within our facilities. This approach moves beyond the typical call center setup and allows us to build closer, more attentive relationships. Our team members often work directly with one to three clients, providing support that promotes meaningful connections. To continuously improve, we also gather feedback from regular client surveys, which are reviewed at every level within the company. It’s our way of ensuring that we’re always listening to our clients and evolving to meet and exceed their needs. Conclusion At 星空传媒, our commitment to trust, client-centricity and personalized service forms the core of everything we do. These practices benefit our clients and fuel our growth as a company, showing the power of a true, long-term 3PL partnership. Are you looking for a reliable logistics partner? Contact us today to connect with a 星空传媒 3PL expert and learn more about our personalized solutions.
