Thousands of dollars have been spent in advertising. Direct Mailers and VIP invitations have gone out in the mail. Sales projections from corporate are at an historic high. The big cosmetic product launch is less than a week away. Amanda Jones, a cosmetic manager for a major Health & Beauty retailer, is hoping the results are as big as the pre-show hype. Amanda has trained and prepared her team, ordered extra inventory, and re-designed the floor plan for her department. Everyone from the CEO to the newly hired sales member is anticipating the most successful cosmetic launch event in the history of the company. The pressure is on.
Although Amanda and her team have prepared for every conceivable scenario, there are fulfillment and distribution processes that must be tightly managed to ensure the success of the event. How the product is stored, transported, and delivered from the manufacturer to the point of sale may be the single most decisive item in determining the outcome of this event. As Hazmat classified, cosmetic products require a specialized, punctual, and reliable logistics process. If this process is not followed, all of the aforementioned efforts by Amanda and her staff will go unnoticed.
The fulfillment process for cosmetic products is different from other industries as there are specialized requirements regarding the storing and transporting of these items. We have listed four indispensable aspects that contribute to a successful cosmetic fulfillment center.
Amanda may not know much about the temperature and handling restrictions required of a cosmetic fulfillment center. However, she does understand how her customer will react when the heavily promoted and highly anticipated product launch produces damaged cosmetic products. Likewise, a qualified fulfillment company understands the magnitude of following the appropriate processes set in place for the safe and accurate delivery of cosmetic goods. Aligning the expectations of the consumer with the requirements of the cosmetic industry should be the goal of any fulfillment company. When this goal is accomplished, cosmetic executives, like Amanda, can take one step closer to a successful promotion and event.
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